{"id":252883,"date":"2025-06-04T09:00:03","date_gmt":"2025-06-04T14:00:03","guid":{"rendered":"https:\/\/www.staging.trustedchoice.cloud\/advantage\/?p=252883"},"modified":"2025-10-21T15:13:59","modified_gmt":"2025-10-21T20:13:59","slug":"trustedchoice-com-joins-momentum","status":"publish","type":"post","link":"https:\/\/www.staging.trustedchoice.cloud\/advantage\/press\/trustedchoice-com-joins-momentum\/","title":{"rendered":"TrustedChoice.com Joins the Momentum Family to Accelerate Innovation for Independent Insurance Agents"},"content":{"rendered":"

MILWAUKEE, WI (PRNewswire) \u2014 June 4, 2025<\/p>\n

TrustedChoice.com, the nation\u2019s leading digital prospecting platform for independent insurance agents, today announced it has officially joined the Momentum family. Momentum\u2014formerly NowCerts\u2014is one of the fastest-growing agency management platforms in the country, now offering the industry\u2019s first fully integrated solution spanning the entire agent lifecycle\u2014from lead generation and referral management to CRM, rating, policy administration, renewals, and carrier downloads. This unified platform empowers a network of over 5,000 agents with the tools, data, and automation needed to scale with confidence and clarity.<\/p>\n

This move represents a significant step forward in the evolution of agent-first digital tools. By bringing together TrustedChoice.com\u2019s proven prospecting platform and Momentum\u2019s AI-powered agency accelerator, the combined organization is positioned to redefine how independent agents attract and convert high-intent insurance prospects in a digital-first world.<\/p>\n

\u201cTrustedChoice.com has always been about empowering the independent agent,\u201d said Chip Bacciocco, CEO of TrustedChoice.com. \u201cBy joining the Momentum family, we\u2019re not just continuing that mission\u2014we\u2019re accelerating it. With increased resources and strategic alignment, we\u2019re better equipped than ever to deliver unmatched value to both agents and consumers.\u201d<\/p>\n

A Legacy of Advocacy Meets Modern Acceleration<\/h2>\n

TrustedChoice.com was born out of a unique collaboration between the Independent Insurance Agents & Brokers of America (the Big \u2018I\u2019) and a group of top-tier insurance carriers. Since its inception, the platform has worked in close alignment with the Big \u201cI\u201d\u2019s Trusted Choice\u00ae brand to raise the visibility and impact of independent agents. The company has delivered millions of high-intent referrals and enabled thousands of agents to build their online presence with greater sophistication.<\/p>\n

That legacy now joins forces with Momentum\u2019s multi-platform ecosystem. The Momentum by NowCerts platform provides a modern, open foundation for agency management\u2014enabling seamless API integration, customizable workflows, and flexible data orchestration across the tools agents already use. Together with Momentum AMP, Momentum\u2019s AI integrated agency accelerator platform, this full-stack solution reduces friction, unlocks insights, and centralizes agency operations like never before.<\/p>\n

Accelerating What Works\u2014And Building What\u2019s Next<\/h2>\n

Independent agents today face unprecedented pressure to differentiate, generate qualified leads, and meet rising consumer expectations. This partnership gives TrustedChoice.com an engine for sustained innovation\u2014while maintaining the core services agents trust.<\/p>\n

\u201cWe\u2019ve long admired what TrustedChoice.com has built\u2014a category-defining platform that helps agents connect with ready-to-buy consumers,\u201d said Michael Lebor, President of Momentum. \u201cThis partnership aligns perfectly with our mission: to modernize and grow the independent agent channel with smart tools, data, and strategy.\u201d<\/p>\n

\u201cWe\u2019re building something bigger than just a tech stack,\u201d added Peter Germanov, CEO of Momentum. \u201cBy bringing TrustedChoice.com into the Momentum ecosystem, we\u2019re uniting shared values, complementary technologies, and a deep belief in the future of the independent agent. Together, we\u2019re creating a smarter, stronger, more connected channel.\u201d<\/p>\n

This acquisition will enable TrustedChoice.com<\/a> to continue to operate seamlessly, while gaining access to enhanced capabilities within Momentum\u2019s expanding platform architecture. From advanced lead routing to integrated marketing automation, the combined capabilities will drive increased conversion, streamlined operations, and future-ready innovation\u2014positioning agents to compete and win in a digital-first market.<\/p>\n

About TrustedChoice.com<\/h3>\n

TrustedChoice.com helps independent insurance agents grow by connecting them with high-intent, appetite-matched insurance shoppers through a proprietary digital prospecting platform. Since its founding, TrustedChoice.com has delivered millions of referrals and elevated the visibility of the independent agency channel nationwide.<\/p>\n

About Momentum<\/h3>\n

Momentum is an AI-powered agency accelerator helping independent insurance agencies scale with confidence. Its completely open API platform approach, Momentum AMP, offers open integration, advanced automation, data intelligence, CRM, quoting, and more. Momentum simplifies operations, eliminates technology clutter, and supports agents with personalized onboarding, no contracts, and strategic growth support. Learn more at momentumamp.com<\/a>.<\/p>\n

For Media Inquires:<\/b><\/h3>\n

TrustedChoice.com\u00a0and Momentum by NowCerts<\/p>\n

Viviana Buzo<\/strong>
\n(414) 484-7091<\/a>
\nviviana.buzo@trustedchoice.com<\/a><\/p>\n

Stacie King<\/strong>
\nstacie@momentumamp.com<\/a>
\n469-689-3419<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

TrustedChoice.com has joined the Momentum family to combine industry-leading lead generation with AI-powered agency management, creating a fully integrated solution that helps independent agents grow in a digital-first market.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[160],"tags":[],"class_list":["post-252883","post","type-post","status-publish","format-standard","hentry","category-press"],"acf":[],"yoast_head":"\nTrustedChoice.com Joins the Momentum Family to Accelerate Innovation for Independent Insurance Agents - Momentum Edge<\/title>\n<meta name=\"description\" content=\"TrustedChoice.com, the nation\u2019s leading digital prospecting platform for independent insurance agents as officially joined the Momentum family.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trustedchoice.com\/advantage\/press\/trustedchoice-com-joins-momentum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TrustedChoice.com Joins the Momentum Family to Accelerate Innovation for Independent Insurance Agents\" \/>\n<meta property=\"og:description\" content=\"TrustedChoice.com, the nation\u2019s leading digital prospecting platform for independent insurance agents as officially joined the Momentum family.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trustedchoice.com\/advantage\/press\/trustedchoice-com-joins-momentum\/\" \/>\n<meta property=\"og:site_name\" content=\"Momentum Edge\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-04T14:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-21T20:13:59+00:00\" \/>\n<meta name=\"author\" content=\"Jenn Haack\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jenn Haack\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.trustedchoice.com\\\/advantage\\\/press\\\/trustedchoice-com-joins-momentum\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.trustedchoice.com\\\/advantage\\\/press\\\/trustedchoice-com-joins-momentum\\\/\"},\"author\":{\"name\":\"Jenn Haack\",\"@id\":\"https:\\\/\\\/www.trustedchoice.com\\\/advantage\\\/#\\\/schema\\\/person\\\/a31b5ade89f046e1f8e083887c44e323\"},\"headline\":\"TrustedChoice.com Joins the Momentum Family to Accelerate Innovation for Independent Insurance Agents\",\"datePublished\":\"2025-06-04T14:00:03+00:00\",\"dateModified\":\"2025-10-21T20:13:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.trustedchoice.com\\\/advantage\\\/press\\\/trustedchoice-com-joins-momentum\\\/\"},\"wordCount\":669,\"publisher\":{\"@id\":\"https:\\\/\\\/www.trustedchoice.com\\\/advantage\\\/#organization\"},\"articleSection\":[\"Press\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.trustedchoice.com\\\/advantage\\\/press\\\/trustedchoice-com-joins-momentum\\\/\",\"url\":\"https:\\\/\\\/www.trustedchoice.com\\\/advantage\\\/press\\\/trustedchoice-com-joins-momentum\\\/\",\"name\":\"TrustedChoice.com Joins the Momentum Family to Accelerate Innovation for Independent Insurance Agents - 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