{"id":251370,"date":"2023-04-24T15:35:12","date_gmt":"2023-04-24T15:35:12","guid":{"rendered":"https:\/\/www.staging.trustedchoice.cloud\/advantage\/?p=251370"},"modified":"2023-04-24T15:35:12","modified_gmt":"2023-04-24T15:35:12","slug":"insurance-buying-trends-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.staging.trustedchoice.cloud\/advantage\/blog\/insurance-buying-trends-for-small-businesses\/","title":{"rendered":"Insurance Buying Trends for Small Businesses"},"content":{"rendered":"<h2>Top Insurance Products for Small Businesses<\/h2>\n<p>We looked back at the last 38 months of consumer activity and found that 40% of the time, small business owners were looking for General Liability insurance when they visited TrustedChoice.com. Here are the most popular lines of business for small businesses looking for insurance on our site.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-251375\" src=\"https:\/\/www.staging.trustedchoice.cloud\/advantage\/wp-content\/uploads\/2023\/04\/sm-biz-lob.png\" alt=\"Popular insurance products for small businesses\" width=\"706\" height=\"398\" srcset=\"https:\/\/www.staging.trustedchoice.cloud\/advantage\/wp-content\/uploads\/2023\/04\/sm-biz-lob.png 706w, https:\/\/www.staging.trustedchoice.cloud\/advantage\/wp-content\/uploads\/2023\/04\/sm-biz-lob-480x271.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 706px, 100vw\" \/><\/p>\n<p>We love helping small businesses with their insurance needs and so do these insurance companies who are part of our network of trusted insurance providers:<\/p>\n<ul class=\"bullet-columns-3\">\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/acadia-insurance\/\" target=\"_blank\" rel=\"noopener\">Acadia Insurance<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/acuity\/\" target=\"_blank\" rel=\"noopener\">Acuity<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/bondexchange\/\" target=\"_blank\" rel=\"noopener\">BondExchange<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/central-insurance\/\" target=\"_blank\" rel=\"noopener\">Central Insurance Companies<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/co-operative-insurance\/\" target=\"_blank\" rel=\"noopener\">Co-operative Insurance Companies<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/dryden-mutual\/\" target=\"_blank\" rel=\"noopener\">Dryden Mutual<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/emc-insurance-companies\/\" target=\"_blank\" rel=\"noopener\">EMC Insurance Companies<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/frank-winston-crum-insurance\/\" target=\"_blank\" rel=\"noopener\">Frank Winston Crum<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/frederick-mutual-insurance-company\/\" target=\"_blank\" rel=\"noopener\">Frederick Mutual Insurance Company<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/hiscox\/\" target=\"_blank\" rel=\"noopener\">Hiscox<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/icw-group\/\" target=\"_blank\" rel=\"noopener\">ICW Group Insurance Companies<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/liberty-mutual\/\" target=\"_blank\" rel=\"noopener\">Liberty Mutual<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/mapfre-insurance\/\" target=\"_blank\" rel=\"noopener\">MAPFRE Insurance<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/memic\/\" target=\"_blank\" rel=\"noopener\">MEMIC<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/nycm-insurance\/\" target=\"_blank\" rel=\"noopener\">NYCM Insurance<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/progressive\/\" target=\"_blank\" rel=\"noopener\">Progressive<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/safety-insurance\/\" target=\"_blank\" rel=\"noopener\">Safety Insurance<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/selective\/\" target=\"_blank\" rel=\"noopener\">Selective Insurance<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/slb-insurance-group\/\" target=\"_blank\" rel=\"noopener\">SLB Insurance Group<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/state-auto\/\" target=\"_blank\" rel=\"noopener\">State Auto<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/stillwater\/\" target=\"_blank\" rel=\"noopener\">Stillwater<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/andover\/\" target=\"_blank\" rel=\"noopener\">The Andover Companies<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/the-hanover-insurance-group\/\" target=\"_blank\" rel=\"noopener\">The Hanover Insurance Group<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/norfolk-dedham-group\/\" target=\"_blank\" rel=\"noopener\">The Norfolk &amp; Dedham Group<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/warrior-insurance-network\/\" target=\"_blank\" rel=\"noopener\">Warrior Insurance Network<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/west-bend\/\" target=\"_blank\" rel=\"noopener\">West Bend<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/westfield\/\" target=\"_blank\" rel=\"noopener\">Westfield<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/zurich-north-america\/\" target=\"_blank\" rel=\"noopener\">Zurich North America<\/a><\/li>\n<\/ul>\n<h2 style=\"margin-top: 40px;\">Products for Small vs Large Businesses<\/h2>\n<p>General Liability insurance is the most popular coverage sought out by all commercial insurance seekers on TrustedChoice.com. However, we noticed that there were a few products that were much more popular with small business owners over the last few years. Here&#8217;s what we found&#8230;<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-251376\" src=\"https:\/\/www.staging.trustedchoice.cloud\/advantage\/wp-content\/uploads\/2023\/04\/sm-vs-lg.png\" alt=\"Small Business vs Large Business Popular Insurance products\" width=\"742\" height=\"374\" srcset=\"https:\/\/www.staging.trustedchoice.cloud\/advantage\/wp-content\/uploads\/2023\/04\/sm-vs-lg.png 742w, https:\/\/www.staging.trustedchoice.cloud\/advantage\/wp-content\/uploads\/2023\/04\/sm-vs-lg-480x242.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 742px, 100vw\" \/><\/h3>\n<p>Seeking an insurance company with comprehensive coverage for small businesses? Be sure to visit:<\/p>\n<ul class=\"bullet-columns-2\">\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/acuity\/\" target=\"_blank\" rel=\"noopener\">Acuity<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/central-insurance\/\" target=\"_blank\" rel=\"noopener\">Central Insurance Companies<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/frederick-mutual-insurance-company\/\" target=\"_blank\" rel=\"noopener\">Frederick Mutual Insurance Company<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/mapfre-insurance\/\" target=\"_blank\" rel=\"noopener\">MAPFRE Insurance<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/progressive\/\" target=\"_blank\" rel=\"noopener\">Progressive<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/west-bend\/\" target=\"_blank\" rel=\"noopener\">West Bend<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/westfield\/\" target=\"_blank\" rel=\"noopener\">Westfield<\/a><\/li>\n<\/ul>\n<h2><\/h2>\n<h2 style=\"margin-top: 40px;\">This Year&#8217;s Growth Industries for Small Businesses<\/h2>\n<p>We noticed a few key small business industries that had significantly more activity on TrustedChoice.com in 2022 than the year prior.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-251379\" src=\"https:\/\/www.staging.trustedchoice.cloud\/advantage\/wp-content\/uploads\/2023\/04\/sm-biz-growth-naics.png\" alt=\"\" width=\"718\" height=\"364\" srcset=\"https:\/\/www.staging.trustedchoice.cloud\/advantage\/wp-content\/uploads\/2023\/04\/sm-biz-growth-naics.png 718w, https:\/\/www.staging.trustedchoice.cloud\/advantage\/wp-content\/uploads\/2023\/04\/sm-biz-growth-naics-480x243.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 718px, 100vw\" \/><\/p>\n<p>If your insurance agency has an appetite for any of these industries, here are some TrustedChoice.com partner companies that are a great match for you:<\/p>\n<ul class=\"bullet-columns-3\">\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/acadia-insurance\/\" target=\"_blank\" rel=\"noopener\">Acadia Insurance<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/acuity\/\" target=\"_blank\" rel=\"noopener\">Acuity<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/co-operative-insurance\/\" target=\"_blank\" rel=\"noopener\">Co-operative Insurance Companies<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/encova\/\" target=\"_blank\" rel=\"noopener\">Encova<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/frank-winston-crum-insurance\/\" target=\"_blank\" rel=\"noopener\">Frank Winston Crum<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/icw-group\/\" target=\"_blank\" rel=\"noopener\">ICW Group Insurance Companies<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/joyn-insurance\/\" target=\"_blank\" rel=\"noopener\">Joyn Insurance Services<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/king\/\" target=\"_blank\" rel=\"noopener\">King an Embark Company<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/liberty-mutual\/\" target=\"_blank\" rel=\"noopener\">Liberty Mutual<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/mapfre-insurance\/\" target=\"_blank\" rel=\"noopener\">MAPFRE Insurance<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/memic\/\" target=\"_blank\" rel=\"noopener\">MEMIC<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/plymouth-rock-assurance\/\" target=\"_blank\" rel=\"noopener\">Plymouth Rock Assurance<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/progressive\/\" target=\"_blank\" rel=\"noopener\">Progressive<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/slb-insurance-group\/\" target=\"_blank\" rel=\"noopener\">SLB Insurance Group<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/the-beacon-mutual-insurance-company\/\" target=\"_blank\" rel=\"noopener\">The Beacon Mutual Insurance Company<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/travelers\/\" target=\"_blank\" rel=\"noopener\">Travelers<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/warrior-insurance-network\/\" target=\"_blank\" rel=\"noopener\">Warrior Insurance Network<\/a><\/li>\n<li><a href=\"https:\/\/www.trustedchoice.com\/insurance-companies\/westfield\/\" target=\"_blank\" rel=\"noopener\">Westfield<\/a><\/li>\n<\/ul>\n<h2 style=\"margin-top: 40px;\">Additional Resources<\/h2>\n<p>Want to get recommended to the small business insurance buyers who are visiting TrustedChoice.com? Become an <a href=\"https:\/\/www.staging.trustedchoice.cloud\/advantage\/independent-agents\/\">Advantage agent<\/a>! And be sure to use our <a href=\"https:\/\/www.staging.trustedchoice.cloud\/advantage\/insurance-markets\/\">market finder app<\/a> to search our list of trusted insurers by appetite.<\/p>\n<p id=\"footnote_1\" style=\"font-size: 12px;\">* Small businesses are defined as companies with 50 employees or less<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In preparation for Small Business Month in May, we are sharing what small businesses are looking for on TrustedChoice.com these days, and the insurance companies who have an appetite for their business.<\/p>\n","protected":false},"author":3,"featured_media":251380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6,167],"tags":[189,170,29,198,30],"class_list":["post-251370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-insurance-company-articles","tag-carrier","tag-insurance-trends","tag-mgas","tag-small-business","tag-wholesalers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Insurance Buying Trends for Small Businesses - Momentum Edge<\/title>\n<meta name=\"description\" content=\"We reveal recent insurance buying trends for small businesses and the insurance companies who have an appetite for this kind of business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trustedchoice.com\/advantage\/blog\/insurance-buying-trends-for-small-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insurance Buying Trends for Small Businesses\" \/>\n<meta property=\"og:description\" content=\"We reveal recent insurance buying trends for small businesses and the insurance companies who have an appetite for this kind of business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trustedchoice.com\/advantage\/blog\/insurance-buying-trends-for-small-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Momentum Edge\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-24T15:35:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trustedchoice.com\/advantage\/wp-content\/uploads\/2023\/04\/sm-biz-blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"422\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jenn Haack\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jenn Haack\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.trustedchoice.com\\\/advantage\\\/blog\\\/insurance-buying-trends-for-small-businesses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.trustedchoice.com\\\/advantage\\\/blog\\\/insurance-buying-trends-for-small-businesses\\\/\"},\"author\":{\"name\":\"Jenn Haack\",\"@id\":\"https:\\\/\\\/www.trustedchoice.com\\\/advantage\\\/#\\\/schema\\\/person\\\/a31b5ade89f046e1f8e083887c44e323\"},\"headline\":\"Insurance Buying Trends for Small Businesses\",\"datePublished\":\"2023-04-24T15:35:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.trustedchoice.com\\\/advantage\\\/blog\\\/insurance-buying-trends-for-small-businesses\\\/\"},\"wordCount\":377,\"publisher\":{\"@id\":\"https:\\\/\\\/www.trustedchoice.com\\\/advantage\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.trustedchoice.com\\\/advantage\\\/blog\\\/insurance-buying-trends-for-small-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.staging.trustedchoice.cloud\\\/advantage\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/sm-biz-blog.jpg\",\"keywords\":[\"carrier\",\"insurance trends\",\"MGAs\",\"small business\",\"wholesalers\"],\"articleSection\":[\"IA Advantage Blog\",\"Insurance Company Articles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.trustedchoice.com\\\/advantage\\\/blog\\\/insurance-buying-trends-for-small-businesses\\\/\",\"url\":\"https:\\\/\\\/www.trustedchoice.com\\\/advantage\\\/blog\\\/insurance-buying-trends-for-small-businesses\\\/\",\"name\":\"Insurance Buying Trends for Small Businesses - 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