{"id":242438,"date":"2018-06-04T11:55:57","date_gmt":"2018-06-04T11:55:57","guid":{"rendered":"https:\/\/www.staging.trustedchoice.cloud\/advantage\/?p=242438"},"modified":"2021-11-08T19:46:44","modified_gmt":"2021-11-08T19:46:44","slug":"trustedchoice-com-announces-new-holding-company-ascendia-group","status":"publish","type":"post","link":"https:\/\/www.staging.trustedchoice.cloud\/advantage\/press\/trustedchoice-com-announces-new-holding-company-ascendia-group\/","title":{"rendered":"TrustedChoice.com announces new holding company, AscendIA Group"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">AscendIA Group formed to advance the independent agency channel with investments in innovative insurtech ventures<\/span><\/i><\/p>\n<p><b>MINNEAPOLIS, MINN., June 4, 2018<\/b><span style=\"font-weight: 400;\">\u2014The investor partners of TrustedChoice.com, the leading provider of digital marketing platform solutions for the independent insurance agency channel, <\/span><span style=\"font-weight: 400;\">today announced a new holding company, AscendIA Group, LLC. The new entity was created to encourage and accelerate investment in next-generation digital marketing technology for independent insurance agents and independent agency insurance companies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Backed by its 10 investor partners, including the Big \u201cI\u201d (<\/span><span style=\"font-weight: 400;\">Independent Insurance Agents &amp; Brokers of America)<\/span><span style=\"font-weight: 400;\">, Central Insurance Companies, Motorists Insurance Group, Selective, Safeco Insurance, State Auto, The Main Street America Group, Travelers, W. R. Berkley Corp. and Westfield Insurance, <a href=\"https:\/\/www.trustedchoice.com\" target=\"_blank\" rel=\"noopener\">TrustedChoice.com <\/a><\/span><span style=\"font-weight: 400;\">educates millions of consumers each year to be more informed and empowered insurance buyers. Launched in <\/span><span style=\"font-weight: 400;\">2013, the site has grown dramatically every year and is expected to attract 7 million online insurance shoppers in 2018. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leveraging the power of its network of over 20,000 Trusted Choice member agencies in all 50 states and over 60 participating independent agency companies, including most national and super-regional carriers, TrustedChoice.com will connect over 200,000 insurance buyers this year with the right independent agent for their family or business. \u00a0Each customer\u2019s needs are individually assessed and each recommended agency is chosen based on that agency\u2019s expressed and demonstrated service expertise and appetite-specific carrier appointments. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building on the success of <a href=\"https:\/\/solutions.trustedchoice.com\" target=\"_blank\" rel=\"noopener\">TrustedChoice.com<\/a> and its digital education marketing arm, <a href=\"https:\/\/agencynation.com\" target=\"_blank\" rel=\"noopener\">Agency Nation<\/a>, AscendIA Group will expand the company\u2019s mission to IA-friendly insurtech initiatives beyond the consumer web portal space. \u201cThrough strategic investment and partnerships, we see tremendous opportunities to fuel future success for the IA channel with insurtech solutions that keep independent agents at the heart of the insurance buyer customer experience,\u201d <\/span><span style=\"font-weight: 400;\">said Bob Rusbuldt, President and CEO of the Independent Insurance Agents &amp; Brokers of America and Chairman of the AscendIA Group board.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAscendIA, a word that combines \u2018ascend\u2019 and \u2018IA\u2019, for independent agent, reflects the mission of the holding company, which is to elevate the independent agency channel,\u201d said Chip Bacciocco, CEO of TrustedChoice.com, Agency Nation and now AscendIA Group, LLC.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The AscendIA and TrustedChoice.com team recently welcomed a group of 25 thought leaders to Milwaukee to talk about digital innovation in the IA channel. The group was comprised of innovation leaders from insurance companies, independent agents, national and state trade associations, industry consultants and insurtech startups. \u201cWe couldn\u2019t be more optimistic about the interest and opportunities we see in the marketplace,<\/span><span style=\"font-weight: 400;\">\u201d said Bacciocco. \u201cWe believe AscendIA gives us a firm foundation to pursue our mission to promote a more competitive IA channel for the benefit of everyone concerned\u2014independent insurance agents, independent agency companies, innovation-focused technology companies and, of course, insurance buyers everywhere.\u201d<\/span><\/p>\n<h3><\/h3>\n<h3><span style=\"color: #007fb7;\"><b>About AscendIA Group<\/b><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-244828\" src=\"https:\/\/www.staging.trustedchoice.cloud\/advantage\/wp-content\/uploads\/2018\/06\/ascendia-logo-rgb-md.png\" alt=\"Ascendia\" width=\"198\" height=\"28\" \/><\/p>\n<p>AscendIA Group\u2019s purpose is to encourage, nurture and promote the success of emerging insurtech ventures and related initiatives to substantially improve the competitiveness and profitability of independent agents and independent agency companies.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Backed by TrustedChoice.com&#8217;s 10 investor partners, AscendIA Group is formed to advance the independent agency channel with investments in innovative insurtech ventures.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[160],"tags":[],"class_list":["post-242438","post","type-post","status-publish","format-standard","hentry","category-press"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - 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