{"id":238196,"date":"2021-05-24T00:00:00","date_gmt":"2021-05-24T00:00:00","guid":{"rendered":"https:\/\/trustedchoice.onlineworkbook.com\/wordpress\/how-to-seo-optimize-your-agency-profile\/"},"modified":"2026-01-14T14:08:22","modified_gmt":"2026-01-14T20:08:22","slug":"how-to-seo-optimize-your-agency-profile","status":"publish","type":"post","link":"https:\/\/www.staging.trustedchoice.cloud\/advantage\/help\/how-to-seo-optimize-your-agency-profile\/","title":{"rendered":"How to SEO-optimize your agency profile"},"content":{"rendered":"<p>The internet is a crowded place, but Momentum Edge has you covered.<\/p>\n<p>With our high domain authority and your agency profile crawled by web browsers, you have a powerful piece of online real estate that helps insurance buyers find you.<\/p>\n<p>Have you taken a little time to SEO-optimize your profile? Let\u2019s get to it!<\/p>\n<h2>Step one, pick keywords to rank for in your agency profile.<\/h2>\n<p>Keywords are the words or phrases you want to rank for in online search results. For example, if you want to rank for\u00a0<em>Milwaukee business insurance\u00a0<\/em>along with your specialty,\u00a0<em>bakery insurance in Wisconsin<\/em>, these are the words to focus on in your profile, including them in places such as your\u00a0About Us\u00a0description,\u00a0client reviews\u00a0and\u00a0agency video.<\/p>\n<h2>Step two, create original, unique copy that includes your keywords.<\/h2>\n<p>Google\u2019s web crawlers don\u2019t like duplicate copy found elsewhere on the web\u2014it downgrades your ability to rank in search because you look less legit.<\/p>\n<p>As in the keyword example in step one, if you want to rank for\u00a0<em>Milwaukee business insurance<\/em>, you\u2019re competing against others trying to rank for the same keyword phrase. So, you\u2019ll first need to search\u00a0<em>Milwaukee business insurance<\/em>\u00a0to see what page 1 results already include<em>,\u00a0<\/em>then look for something different and unique to say, and include that in your profile.<\/p>\n<h2>Step three, engage visitors on your profile.<\/h2>\n<p>The amount of time a visitor spends on your agency profile influences your ranking abilities\u2014the longer the better. Three super easy things you can do to boost on-page time is to include content that engages visitors.<\/p>\n<ul>\n<li>Featuring\u00a0engaging pictures of your team\u00a0or\u00a0something that shows your personality\u00a0leads to longer on-page time.<\/li>\n<li>Another easy way to amp up page time is\u00a0featuring client reviews. Reviews are awesome because they do double SEO-duty, increasing both time on the page AND giving you keyword juice. Referencing the keyword example above, if you want to rank for\u00a0<em>bakery insurance<\/em>,\u00a0add reviews that highlight your niche expertise.\u00a0This not only keeps eyes on your page longer, it\u2019s a powerful way to include keywords\u2014and boost consumer confidence in your niche services.<\/li>\n<li>Oh, and don\u2019t forget the\u00a0power of video\u2014featuring a video about your agency is also an ideal way to serve up relevant, interesting content to showcase your expertise and up your profile page time.<\/li>\n<\/ul>\n<p>\u201cPosting engaging photos, keyword-rich reviews and a unique video on your agency profile encourages visitors to linger a little longer\u2014that\u2019s a good thing.\u201d<\/p>\n<h2>Step four, promote your Momentum Edge agency profile. Everywhere.<\/h2>\n<p>Your final step is to increase page visits, so you need to get creative in how you drive people to your profile, get them to share it, etc.<\/p>\n<p>How? By sharing your profile link everywhere it adds value.<\/p>\n<p>That means including it in social profiles, in social posts, ask followers to (please!) share it, put it in your e-mail signature, include it in your agency newsletter\u2014you get the idea!<\/p>\n<p>All that\u2019s left to do is\u00a0<a href=\"https:\/\/iw.trustedchoice.com\/login\/#\/\">log in<\/a>\u00a0to your account, click\u00a0<strong>Agency Profile &gt; Basic Info\u00a0&gt;<\/strong> and get to work!<\/p>\n<p>As always, if you need support please <a href=\"\/advantage\/contact-us\/\">contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With our high domain authority and your agency profile crawled by web browsers, you have a powerful piece of online real estate that helps insurance buyers find you.<\/p>\n","protected":false},"author":4,"featured_media":253580,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[216,23,6],"tags":[51,50,34,24],"class_list":["post-238196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-help","category-blog","tag-advantage-profile","tag-digital-marketing","tag-insurance-marketing","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to SEO-optimize your agency profile - Momentum Edge<\/title>\n<meta name=\"description\" content=\"With our high domain authority and your agency profile, you have a powerful piece of online real estate that helps insurance buyers 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