{"id":135,"date":"2021-04-13T18:40:54","date_gmt":"2021-04-13T18:40:54","guid":{"rendered":"https:\/\/www.staging.trustedchoice.cloud\/advantage\/?page_id=135"},"modified":"2025-12-15T13:10:53","modified_gmt":"2025-12-15T19:10:53","slug":"newsletter","status":"publish","type":"page","link":"https:\/\/www.staging.trustedchoice.cloud\/advantage\/newsletter\/","title":{"rendered":"IA Advantage Newsletter"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;gcid-f2e88554-7850-4249-ba62-77463799a66a 0%|gcid-ac6b3922-46f5-4405-a514-5551e44d469f 100%&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; 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_builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;IA Advantage Newsletter&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h1&#8243; header_font=&#8221;Poppins|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;72px&#8221; header_letter_spacing=&#8221;-1px&#8221; body_font=&#8221;Poppins||||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;28px&#8221; body_line_height=&#8221;1.25em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; width=&#8221;100%&#8221; max_width=&#8221;700px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;36px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;&#8221; body_font_size_phone=&#8221;18px&#8221; body_font_size_last_edited=&#8221;on|tablet&#8221; body_line_height_tablet=&#8221;&#8221; body_line_height_phone=&#8221;&#8221; body_line_height_last_edited=&#8221;on|desktop&#8221; custom_css_blurb_title=&#8221;padding-bottom:40px;&#8221; global_module=&#8221;242814&#8243; global_colors_info=&#8221;{}&#8221; custom_css_blurb_title_last_edited=&#8221;on|phone&#8221; custom_css_blurb_title_phone=&#8221;padding-bottom:20px;&#8221; custom_css_blurb_title_tablet=&#8221;padding-bottom:40px;&#8221;]<\/p>\n<p>Get top clicks and insider tricks for Momentum Edge agents and the independent agent channel<\/p>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0MjA3MyJ9fQ==@&#8221; button_text=&#8221;Sign Up For News&#8221; button_alignment=&#8221;center&#8221; 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_builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Recent Past Issues&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;3c894579-077c-4488-8f46-0f8ce1da9569&#8243; custom_margin=&#8221;0px|40px|0px|40px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;||40px||false|false&#8221; custom_padding=&#8221;40px|40px|40px|40px|false|false&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; border_radii=&#8221;on|12px|12px|12px|12px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.staging.trustedchoice.cloud\/advantage\/wp-content\/uploads\/2025\/06\/momentum-and-trustedchoice.jpg&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|700|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>June 2025<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;The Power Move That Will Reshape the IA Channel&#8221; url=&#8221;https:\/\/go.trustedchoice.com\/webmail\/749943\/1328602430\/123d0b2604bbe6ef6d17263b9289e3c95ac9f047c007b927c1b2d29fe7ff6848&#8243; url_new_window=&#8221;on&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Poppins|700|||||||&#8221; header_text_color=&#8221;gcid-f2e88554-7850-4249-ba62-77463799a66a&#8221; header_font_size=&#8221;36px&#8221; header_letter_spacing=&#8221;-1px&#8221; header_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; link_option_url_new_window=&#8221;on&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; custom_css_blurb_title=&#8221;margin-bottom:20px&#8221; global_colors_info=&#8221;{%22gcid-f2e88554-7850-4249-ba62-77463799a66a%22:%91%22header_text_color%22%93}&#8221;]<\/p>\n<h4><strong>In this issue:<\/strong><\/h4>\n<ul>\n<li>TrustedChoice.com Joins the Momentum Family<\/li>\n<li>The Ultimate Personal Lines Market Appetite Guide<\/li>\n<li>Texas Agency Success Story &#8211; Brian Pool<\/li>\n<li>The 5 Types of Insurance Referrals Available on TrustedChoice.com<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_button 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_module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.staging.trustedchoice.cloud\/advantage\/wp-content\/uploads\/2025\/04\/business-appetite-guide.jpg&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|700|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>May 2025<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;The Ultimate Commercial Market Appetite Guide&#8221; url=&#8221;https:\/\/go.trustedchoice.com\/webmail\/749943\/1252758649\/123d0b2604bbe6ef6d17263b9289e3c95ac9f047c007b927c1b2d29fe7ff6848&#8243; url_new_window=&#8221;on&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Poppins|700|||||||&#8221; header_text_color=&#8221;gcid-f2e88554-7850-4249-ba62-77463799a66a&#8221; header_font_size=&#8221;36px&#8221; header_letter_spacing=&#8221;-1px&#8221; header_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; link_option_url_new_window=&#8221;on&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; custom_css_blurb_title=&#8221;margin-bottom:20px&#8221; global_colors_info=&#8221;{%22gcid-f2e88554-7850-4249-ba62-77463799a66a%22:%91%22header_text_color%22%93}&#8221;]<\/p>\n<h4><strong>In this issue:<\/strong><\/h4>\n<ul>\n<li>The Ultimate Commercial Market Appetite Guide<\/li>\n<li>Growing Your Independent Insurance Agency with Search Engine Marketing (SEM)<\/li>\n<li>Arizona Agency Success Story &#8211; Mike Kikes<\/li>\n<li>6 Search Engine Marketing (SEM) Tips for Independent Insurance Agents<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_button 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header_text_color=&#8221;gcid-f2e88554-7850-4249-ba62-77463799a66a&#8221; header_font_size=&#8221;36px&#8221; header_letter_spacing=&#8221;-1px&#8221; header_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; link_option_url_new_window=&#8221;on&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; custom_css_blurb_title=&#8221;margin-bottom:20px&#8221; global_colors_info=&#8221;{%22gcid-f2e88554-7850-4249-ba62-77463799a66a%22:%91%22header_text_color%22%93}&#8221;]<\/p>\n<h4><strong>In this issue:<\/strong><\/h4>\n<ul>\n<li>Introducing Smart Value Pricing: A New Way to Claim Referrals<\/li>\n<li>Webinar: No More Cold Leads: How to Connect with Ready-to-Buy Prospects<\/li>\n<li>New Advantage Navigator<\/li>\n<li>California Agency Success Story &#8211; Ian Martin<\/li>\n<li>Essential SEO Strategies for Independent Insurance Agents<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;https:\/\/go.trustedchoice.com\/webmail\/749943\/1209125163\/98dae9de8586d6e91dfd9af6598dfcb69698a6135482f89e691bff7d9a1418c3&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;View April Issue&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;219df1cb-bb38-426c-8ada-23ac979bdbbf&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;||40px||false|false&#8221; custom_padding=&#8221;40px|40px|40px|40px|false|false&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; border_radii=&#8221;on|12px|12px|12px|12px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.staging.trustedchoice.cloud\/advantage\/wp-content\/uploads\/2025\/03\/7-marketing-tips-2025-blog.jpg&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|700|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>March 2025<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;Your 2025 Agency Marketing Plan&#8221; url=&#8221;https:\/\/go.trustedchoice.com\/webmail\/749943\/1168676721\/98dae9de8586d6e91dfd9af6598dfcb69698a6135482f89e691bff7d9a1418c3&#8243; url_new_window=&#8221;on&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Poppins|700|||||||&#8221; header_text_color=&#8221;gcid-f2e88554-7850-4249-ba62-77463799a66a&#8221; header_font_size=&#8221;36px&#8221; header_letter_spacing=&#8221;-1px&#8221; header_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; link_option_url_new_window=&#8221;on&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; custom_css_blurb_title=&#8221;margin-bottom:20px&#8221; global_colors_info=&#8221;{%22gcid-f2e88554-7850-4249-ba62-77463799a66a%22:%91%22header_text_color%22%93}&#8221;]<\/p>\n<h4><strong>In this issue:<\/strong><\/h4>\n<ul>\n<li>7 Tips for Building Your 2025 Agency Marketing Plan<\/li>\n<li>Webinar: A Practical Guide to Insurance Agency Marketing<\/li>\n<li>Arizona Agency Success Story &#8211; Jim Hutchison<\/li>\n<li>Claim Your Next Opportunity From Our Live Referral Feed<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;https:\/\/go.trustedchoice.com\/webmail\/749943\/1168676721\/98dae9de8586d6e91dfd9af6598dfcb69698a6135482f89e691bff7d9a1418c3&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;View March Issue&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;219df1cb-bb38-426c-8ada-23ac979bdbbf&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;||40px||false|false&#8221; custom_padding=&#8221;40px|40px|40px|40px|false|false&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; border_radii=&#8221;on|12px|12px|12px|12px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.staging.trustedchoice.cloud\/advantage\/wp-content\/uploads\/2025\/01\/2024-insurance-growth-trends.jpg&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|700|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>February 2025<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;Top Insurance Growth Trends for 2024&#8243; url=&#8221;https:\/\/go.trustedchoice.com\/webmail\/749943\/1133327451\/bced37af9abf93baaf6f005c31df6eff75a8732e2761d956194ec7120cc433e1&#8243; url_new_window=&#8221;on&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Poppins|700|||||||&#8221; header_text_color=&#8221;gcid-f2e88554-7850-4249-ba62-77463799a66a&#8221; header_font_size=&#8221;36px&#8221; header_letter_spacing=&#8221;-1px&#8221; header_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; link_option_url_new_window=&#8221;on&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; custom_css_blurb_title=&#8221;margin-bottom:20px&#8221; global_colors_info=&#8221;{%22gcid-f2e88554-7850-4249-ba62-77463799a66a%22:%91%22header_text_color%22%93}&#8221;]<\/p>\n<h4><strong>In this issue:<\/strong><\/h4>\n<ul>\n<li>Top Insurance Growth Trends for 2024<\/li>\n<li>Webinar: Key Insurance Growth Trends from 2024: Insights to Drive 2025 Success<\/li>\n<li>Agent Success Stories: 2024 Mashup<\/li>\n<li>Claim Your Next Opportunity From Our Live Referral Feed<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_button 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