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  1. Success Stories
  2.  » Washington Agency Success Story – Paul Pukis

Washington Agency Success Story – Paul Pukis

Hear the Washington Independent Insurance Agent's success story of 50% closing ratios with Advantage referrals.
Published: September 29, 2025

Paul Pukis

Mosaic Insurance Alliance, LLC

Lynwood, Washington

“Our closing ratio is quite high with Trusted Choice… It’s got to be close to around half.”

“The quality of [Advantage] leads are probably the highest level of online stuff that we get.”

“I would be shocked if the ROI was less than 1:1 on what we’re paying. I would certainly think it’s greater than that. And then if you take the average length of time that a customer’s with you for seven years, whatever… I mean, any marketing that you can get to a 1:1, typically you want to know how much fuel you can dump into that.”

TrustedChoice.com is the leading digital resource for connecting insurance buyers with independent insurance agents. Now backed by Momentum AMP, we’ve attracted more than 43 million insurance shoppers, combining proven visibility, high-intent referrals, and powerful technology to help agencies grow faster. Start your journey here

Keywords: SEO; quality referrals; appetite engine; close ratio: ~50%; ROI; recommend; don’t want the secret out

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