Visited by over 40 million consumers
Be Recommended on the #1 Independent Insurance Website
An Advantage subscription increases your digital footprint and gets you noticed by high-intent insurance prospects.
When the right insurance prospect is ready to buy, will they be able to find you?
Works like magic but really, it’s science.

First...
You customize your agency profile
Tell us about your agency and the business you want to write. Then, we feature you in our directory.

Meanwhile...
We bring in the prospects
Consumers looking for an agent are asked a few questions about their insurance needs.

Then...
Shoppers get recommended to you
Our recommendation engine matches your profile to the right shoppers and gets you connected.
There's an Advantage subscription to fit every agency size & need

Too busy for leads? You need Claim-it.
Our patent pending system sends you the prospects you want, exactly when you want them.
Why our referrals are better than leads
We deliver local, high-intent, appetite-matching prospects guaranteed to suit your preferred business appetite.
When a consumer requests to be contacted by an agency, we call that a referral. It is better than a lead because these prospects are:
- Inbound
- Real-Time
- Organic
- High-Intent
- Appetite-Matching
- Exclusive

Getting recommended is a huge deal, especially when it’s by a trusted source
As Featured In






Hundreds of happy independent agents have shared their stories
(here’s just a few!)
Florida Agency Success Story – Christopher Grimont
https://youtu.be/jWgnkRFxhWA Christopher Grimont CGI Insurance Agency, LLC Altamonte Springs, FL “I absolutely love it. I’ve been getting really good experience with [TrustedChoice.com] – good quality people coming to my agency… It’s definitely worth doing, without a...
Tennessee Agency Success Story – Will Canterbury
https://youtu.be/9ZiwMYOIMSE Will Canterbury "The South" Insurance Agency Chapel Hill, TN “I see the value in it – We have gained a ton of exposure [through TrustedChoice.com]” “Of the [Claim-it Referrals] that we have claimed, I’d say we’ve closed probably 70% of...
Kentucky Agency Success Story – John Ison
https://youtu.be/XdlNGbUjc74 John Ison Ison Insurance Agency West Liberty, KY “In the last six months, we closed the largest commercial lines lead we had ever received from TrustedChoice[.com]… It was a Claim-it referral… about $65,000 in new business premium.” “Over...
Florida Agency Success Story – Donald Kirkendall
https://youtu.be/huKiwKNSaPI Donald Kirkendall Kirkendall Insurance Winter Park, FL “It’s been cost-effective for us.” “Commercially, it works very very well… Commercial is really taking off for us this year, and [TrustedChoice.com] is a big part of it.” “We are happy...
Utah Agency Success Story – Kirk Chester
https://youtu.be/9Wh1ehC1po8 Kirk Chester Grit Insurance Group Salt Lake City, UT “[TrustedChoice.com] gives us an extra advantage… It just helps facilitate the process to continue to build our brand and be recognized within the insurance community.” “I would say we...
Florida Agency Success Story – Dave Reed
https://youtu.be/wac0m7lm-OA Dave Reed Dave Reed Insurance Pensacola, FL “I’ve never gotten any lead [from TrustedChoice.com] that wasn’t relevant to us.” “I think it’s a really good investment.” “I would [recommend it], because of the way it helps the Google ratings…...
See more success stories
Recommended Reading
The Claim-it Secret You Didn’t Know
Timing can make the difference between securing a new client or losing out to a competitor in today’s fast-paced world of insurance. At TrustedChoice.com, we understand the critical importance of connecting independent insurance agents with high-intent, exclusive...
Your New Insurance Company Appetite Guide – June 2024
Jewelers Mutual Honoring and protecting jewelry since 1913. Founded in: 1913 Headquarters: Neenah, WI What types of insurance does Jewelers Mutual offer? Personal Insurance Coverage Types: Valuable Items Where does Jewelers Mutual do business? States (51) Alabama...
12 Ways to Craft Compelling Video for Your Independent Insurance Agency
In the digital age, creating dynamic video content is a powerful way for independent insurance agencies to engage with their audience, build credibility, and stand out in a competitive digital market. However, producing high-quality videos that resonate with viewers...